Issued by: Twelve Horses PR


Twelve Horses conducted research on RSS uptake in South Africa in January 2006. 2000 consumers who receive email communication regularly were surveyed. Of the total, only 9% knew what RSS or Blogs were. Only 7% of those surveyed preferred to use RSS rather than email.

Email and Newsletter advertising campaigns are still the undisputed best tools available to promote business products and services. The measurable results are achieved faster than RSS and Blogs and are cheaper than using PPC marketing.

However, marketers should not ignore RSS and Blogs. RSS is a very cost effective method of bringing information to your clients and potential clients. It is the new technology on the block (although it has been around for some time) and is transforming the Internet and how businesses communicate with their customers and subscribers. It is likely to become the preferred method of communication in the future.

With these results in mind, companies should retain their current email marketing strategies but RSS and Blogs should also be worked in to the mix. Now is the time to put RSS feeds in place - monitor the uptake carefully whilst still communicating via Opt-in email or Ezine campaigns. By syndicating Blog feeds into email campaigns and automating the email communications, your subscribers will be introduced to the wonderful world of RSS.

With the combined forces of email marketing, RSS and blogs, a company website can be a goldmine of information for visitors to your website. Time should be spent on crafting quality contents for your website and emails. In addition, this will increase search engine ranking remarkably well.

About Twelve Horses
Twelve Horses is a global provider of multimodal communications solutions for email, fax, voice, web (RSS) and mobile text (SMS) messaging through a single platform. With a belief that no single mode of communication is 100% effective, Twelve Horses developed MessageMaker to address common business challenges in marketing and business process automation. Designed for easy integration with other applications, Twelve Horses' MessageMaker enhances and extends a customer's existing infrastructure investment. These solutions are fast to deploy, deliver immediate results, requires minimal upfront investment and supports seven international languages for the global enterprise. We complement our technology with a team of award-winning professionals in strategy, design and development to guide businesses down the path of success in multimodal communications.

Visit our PRESS OFFICE: Twelve Horses is a global provider of email, fax, web and mobile text (SMS) communications through a single platform. Our drop-in, automated applications address common business challenges, including customer acquisition, customer lifecycle management and debt collection.- more....

[22 Jan 2006 09:28]

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