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MediaMind: 2012 Global Benchmarks

10 Oct 2012 11:43Submit a commentBizLike
Four Regions, 12 Markets, 49 Countries, 21 Verticals, Thousands of ads, Billions of impressions... huge sets of data have been crunched, processed and are now presented in the latest Global Benchmark report for 2012.
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Key metrics across both Standard and Rich Media are displayed, ranging from the classic CTR to the more in-depth engagement metrics such as Dwell Rate, Video Plays and Expansion. This data should prove hugely informative in terms of planning forthcoming campaigns, not least due to the invaluable insight afforded by Rich Media metrics.

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MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance. Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns.- more....

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