"As theatre has grown, it has developed a cutting-edge social media campaign and online presence," says Tom Schwarer, co-founder of Black Square. "Aside from refreshing the design of the site to align it with its current marketing initiatives and new logo, we needed to update the technology, widening the interface and allowing it to feed into its other online platforms. The result is a more open feel, with easier access to information. We also introduced new elements such as the funding barometer, the forthcoming events on the home page and linking with Greater Good SA so visitors can make a donation if they wish."
"As a visual theatre company, it is important that the design of our marketing materials is consistent with our objective of encouraging audiences to 'listen with your eyes'. Over the years, Tom has played a pivotal role in the development of the brand, building our identity and helping us to communicate our message, while keeping it funky! He has again maintained our core design elements while optimizing the website for the best user experience," says Tanya Surtees, FTH:K company director.
To view the website, go to www.fthk.co.za.
