iLogic joins Worldwide Partners

iLogic, headquartered in Johannesburg, South Africa is a leading digital agency with clients around the globe and is headed by principals Yoav Tchelet, Roger Pestana and Sharon Cohen. Founded in 2005, the firm has a roster of clients including Orange, Play65, Superpharm, Sissy Boy Jeans and First National Bank. "We are delighted to be a part of such a progressive and large agency group as Worldwide Partners," says Yoav Tchelet - Director.

"As the ninth largest marketing communications company in the world, each partner is a shareholder,” said Mr Moffatt. “We're a bottom-up agency network whereby our partner agencies own us rather than us owning them. We provide the resources and the global outreach to help our partners achieve greater profits and revenue while the partner agencies work together to build each other's business and service clients internationally. We're a flat-world network for a flat-world economy. We're built on trust, not turf. Each partner firm is hand-selected for its progressive and innovative approach. In short, we have the critical mass and skills of the agency conglomerates coupled with the flexibility of the independents. We're very happy to have iLogic join us,” adds Moffatt.

Worldwide Partners, Inc., which began in 1938, has more than 15 network-wide international clients, including Wal-Mart, Caterpillar, Avon, Saudi Arabian Airlines, Vonage, Hormel International, and Novartis. Partner firms have over 4,500 employees and have expertise in more than 90 product and service categories. This is broken down into 98 agencies with 148 offices in 55 countries with over $4.1 billion in capitalised billings.