Popimedia Innovations, a subsidiary of the Popimedia Group, has taken the Facebook phenomenon and applied their proprietary viral marketing system, PIActions, to link client's websites and product offerings with Facebook and thus maximise their reach within the realms of the social network.
Facebook, with its 70 million users worldwide, 880 000 of which are South African, has a significant advantage, which is arguably far superior to most other forms of online marketing in that one is able to rapidly reach millions of like minded people, continuously communicate with them and build communities around a particular client's brand or product. This allows for trusted, credible referrals to be made, friend to friend.
It is common cause that banner ads are common place on many high traffic websites. Be this as it may, in most instances, one is only able to determine the traffic load and not whom exactly, the user is.
PIActions not only links the banner ad to a desired URL, but goes further and allows the user to voluntarily become a trusted marketing referral to his or her friends thus spreading the message in a solicited manner within the parameters of Facebook. In addition to this, customised Facebook applications have been developed to assist clients achieve their objectives.
Clients are provided with live feedback and are therefore able to tweak their campaigns as and when necessary.
The success of PIActions has been evident from the various campaigns undertaken for, General Motors - the Opel Corsa OPC launch (win a car for 24 Hours); Warner Music Gallo Africa - the launch of the CD Panic At The Disco; American Swiss - Valentines Day; Hippo Insurance - eQuotes, to name but a few, with many new and exciting campaigns launching soon.
One of the underlying strategies that Facebook is tapping into is word of mouth. By referring to Nielsen's most recent consumer survey, we see that word of mouth is indeed the most trusted form of marketing, and what better way of tapping into this than using networks of trusted communities.
Visit our PRESS OFFICE: Popimedia is a niche media company that is partnered with Tempest Sixt Car Hire as its exclusive 3rd party advertising partner and sells media space on and in its fleet of cars; its kiosks and website.- more....
Connected by: Uninet
Facebook, with its 70 million users worldwide, 880 000 of which are South African, has a significant advantage, which is arguably far superior to most other forms of online marketing in that one is able to rapidly reach millions of like minded people, continuously communicate with them and build communities around a particular client's brand or product. This allows for trusted, credible referrals to be made, friend to friend. 
muti
del.icio.us
stumbleupon
yahoo
google
facebook
newsvine
Digg
Reddit
GoGuide
