365 Digital, MyVideo sign ad serving agreement

Helios IQ will be used across all pages of the site, serving three different ad sizes and offering complex and highly advanced user targeting solutions that advertisers and ad agencies demand, such as real time reporting, frequency capping, time targeting, day targeting and geographic targeting.

The introduction of the ad serving solution marks a serious focus towards monetizing MyVideo, which launched in January 2007.

Rowan Polovin, Chief Executive Officer of MyVideo said: "MyVideo differentiates itself from other video sharing sites by focusing exclusively on South African video content. South African videos uploaded to YouTube tend to get lost amongst the thousands of international videos uploaded daily. MyVideo creates a niche platform for local videos to get exposure."

This focus on South African content provides the perfect opportunity for local advertisers who are increasingly demanding geographic targeting to South African users only, a facility that the Helios IQ system manages easily with its targeting capabilities and the recently integrated video advertising templates.

“MyVideo is a great addition to our client list in that they will provide us with the opportunity to showcase the in-video ad serving formats that Helios IQ is capable of, the likes of which have yet to be seen on any other South African website,” said Jade O'Brien, Head of Traffic and Online Ad Operations for 365 Digital.

MyVideo is the first online enabler for South African users to upload and share videos online. Users can upload videos up to 100MB in size either directly on the site or from their cell phones, comment and rate videos as well as posting them to social networking sites like Facebook and other websites.

Helios IQ is a highly advanced and customisable ad serving solution which allows quick and flexible adaptations of customer requirements for both online publishers and agencies.

For more information on Adtech Helios IQ contact: Jade O'Brien jadeo@365digital.co.za

For ad sales on MyVideo contact: Rowan Polovin rowan@myvideo.co.za