It doesn't matter if you're writing a magazine article, internal business communication, press release, or copy for your website, that all-important opening determines if people will keep reading or give up.
Here are five tips for nailing that first line:
The first line is found after the last line
The trick to writing a great opening is not to agonise over it before you start writing. First finish your draft, then spend some time brainstorming or free writing some ideas. You'll find it when you have a sharper picture of your story, your audience, and your message.
If you want to improve your business writing skills, join The Plain Language Programme.