While the fundamentals of good PR still apply, the strategy, medium and methodology has evolved. Following on from last year's highly successful Online+ conference, Quirk eMarketing and Sally Falkow are proud to bring you WebPR+. We're about to revive the conversation and bring you an introduction to PR for Web 2.0.
The WebPR+ conference will detail how online PR, online reputation management (ORM) and social media can strengthen your company's presence, build your brand online and drive traffic to your website. This one-day conference is ideal for PR professionals, marketers (both online and off), bloggers and SEO's. In fact anyone with a website or working on a website should attend the WebPR+ conference.
Conference Schedule
Session 1 - Sally Falkow: The Shifts in Media Consumption The WebPR+ conference will kick off with an overview of the shifts in media consumption and the vital need for WebPR. It's all about Listening, Delivering, Measuring and Engaging.
Session 2 - Rob Stokes: The How To's of ORM Everything you need to know to really listen to what is being said about your brand online - from the tools to the tracking.
Session 3 - Sally Falkow: Content Strategies The first session after lunch will focus on content strategies and how to deliver and engage with Web 2.0 PR
Session 4 - Rob Stokes: Responding to the Conversation How do you respond to an online brand attack? Track and Ping backs, responding to posts and comments and building and implementing a plan to respond to a brand attack will be tackled in session 4.
Presenters
Sally Falkow President of Expansion Plus, Sally Falkow has been creating communication strategies for over 25 years. Considered one of the leading Internet marketing strategists, Sally's in-depth knowledge and experience in aspects of social media will inspire you to start introducing your business to the exciting world of social media.
Rob Stokes Founder and Chief Executive of Quirk eMarketing, Rob Stokes is passionate about all things online. An e-vangelist in every sense of the word, Rob's commitment to online PR and Online Reputation Management makes it easy to see why these functions are essential to any business operating online.
Visit the WebPR+blog site for more information or contact Santi van Zyl on (021) 462-7353 or webpr@quirk.biz to book.
Venues
Cape Town Monday 26th February 2007 at the BMW Pavilion Registration: 8:30am
Durban Wednesday 28th February 2007 at The Riverside Hotel Registration: 8:30am
Johannesburg Friday 2nd March 2007 at the Indaba Hotel Registration: 8:30am
Costs Early Bird Special - R1 499 (Book before 19 January 2007) The Standard Cost - R1 999 (10% discount for 2 or more delegates)
Be sure to look out for weekly articles by Sally and Rob where they will be discussing strategy, the market and the new online playground of PR as we lead up to the conference dates.
Visit our PRESS OFFICE: Quirk eMarketing was born in March 1999 with the sole purpose of providing innovative eMarketing services to the global business community. Extensive knowledge of the Internet and a desire 'to go where no agency has gone before' enables us to offer a complete eMarketing solution for your brand. Using our unique knowledge and abilities, we apply the fusion of marketing and technology for the benefit of your business.- more....
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