Elections 2024

Ebrahim Harvey responds to our last video with him.

sona.co.za

Elections 2024 Guide

Advertise your job ad

Jobs

Online Sub Editor Johannesburg
Media Sales Executive Roodepoort
Telesales Representative Durban
Digital Coordinator – Website and Social Johannesburg
Social Media Manager Cape Town
Content Writer, Commerce and Reviews Roodepoort
Online Advertising Sales Consultant Centurion
Community Manager Cape Town

More jobs Submit a job Open account

'Blue-light brigade' TVC proves popular online

25 Sep 2014

Following up on Nando's popular 'Blue-light brigade' TVC, which shows a comic interpretation of what would happen if four blue-light brigades were to try to halt each other at an intersection, it was released on YouTube. A related hashtag was promoted on Twitter and social media users were invited to have their say in a poll on MXit or like posts on Facebook.

The YouTube video has received over half a million views thus far and is currently trending on YouTube in South Africa, ranking in the top three most popular videos now. Within just a few days, over 8000 people have participated in a poll across social media channels, including MXit, which asked, "Should blue light brigades wait in line like everyone else?"

The hashtag #NoBlueLights has gained traction on Twitter and the related Facebook posts have received over 600 likes.