24.com has just gone live with a brand new travel website called Traveller24
. "Traveller24 gives readers a strong base of travel content with which to plan their adventures," says editor, Selene Brophy. "It offers the best in armchair and actual travel adventures across South Africa, Africa and the world with up-to-date travel news and alerts."
Launched on 1 August, the site is an important part of 24.com's stable of lifestyle brands. The editorial focus is further enhanced through original blogger-styled content about top places to visit and things to do - providing a unique perspective and insider information not previously featured on any commercial travel website.
"With the massive year-on-year growth of online travel engagement, online resources have become vital for travel planning. And the real-time power of user-generated reviews is undeniable. Traveller24 is a destination for travellers that offers everything you need from independent editorial, to planning resources to user-generated content," says Jannie Momberg, News24 Editor.
Traveller24 also features a user generated content section called My Travels. The section will grow into a community of well-travelled readers. It shares the quirky, fun and inspirational side of travel, but also highlights the brutally honest side through reader reviews, letters, photographs as well as opinion and commentary on the more serious issues - giving readers a credible platform to share and engage with travellers across the world.
"Traveller24 is all about offering our readers authentic travel stories and real value. Research shows that pre-trip planning has become as much a part of the actual trip, further extending into the immediacy of social media sharing. We're creating a travel community that not only inspires but is an invaluable travel planning resource for our readers during every aspect of their journey," says Brophy.
24.com is a leading African network of popular digital publishing brands and online services across Internet, mobile, applications, e-commerce and interactive TV. Centered on News24, 24.com is dedicated to creating and sustaining uniquely African online and mobile communities. As South Africa's largest digital publishing house, the network welcomes over 6-million local Unique Browsers monthly. The commercial and sales arm of 24.com is handled by The SpaceStation. More information on Traveller24 is available here: http://www.thespacestation.co.za/channel/traveller24/