Habari Media is proud to announce the addition of etv.co.za and eNCA.com to its growing portfolio of leading web properties and mobile advertising platforms.
e.tv, South Africa's first independent free-to-air television channel, and eNCA, South Africa's leading 24-hour news channel, have engaged Habari Media as their official online sales agency. Both broadcast brands have become household names in the South African news and entertainment market, and both have recently extended their activities into the growing online space.
The eNCA website was launched in April 2013 and has clearly struck a chord with South African internet users, with growth far outstripping initial business plan forecasts. eNCA.com is available on the web, mobile web, and now on both the iPhone and Android app stores. In May the site attracted 508,837 domestic unique browsers and 665,852 total unique browsers, with an average visit duration of over five minutes.
"After an encouraging first year in which our editorial product was well received, we felt it was time to take advertising sales to the next level and Habari, with its impeccable track record in monetising South African online properties, was the obvious choice of partner," said Timothy Spira, General Manager of eNCA Online.
"Over and above traditional display opportunities, we believe that our pre-roll video offering will appeal to advertisers seeking a high-impact, visual online communication channel associated with two highly respected news and entertainment brands." boasts Spira.
etv.co.za was re-launched at the beginning of 2013 and has since grown rapidly, reaching 150,273 domestic unique browsers and 194,221 total unique browsers in May with the average domestic user spending about two minutes online. (Source: Effective Measure May 2014)
"Having been part of the birth of South Africa's first free to air TV channel, e.tv, I have always had a special connection with the brand'," said Habari Media's Managing Director Wayne Bischoff, "Habari Media's partnership to represent etv.co.za and eNCA.com will give us the opportunity to grow these digital assets on the back of their excellent TV brands from strength to strength. We are immensely excited about this opportunity."
Riaz Ebrahim, Online Sales Manager, believes Habari Media's track record as the most experienced digital media sales team made them the natural choice for e.tv and eNCA business, "Their entrenched presence in the marketplace, combined with the stable of brands they represent, make them an ideal partner to promote and grow our digital businesses," concluded Ebrahim.
Please click here to see the etv and eNCA's rate cards.
More on Habari Media
Established in 2004, Habari Media is a dynamic and award-winning multi-media sales company with a core focus in digital, offering advertisers exclusive access to a wide selection of premium brands throughout the continent. For the last 10 years Habari Media has provided their partner platforms with local presence and up-to the-minute market insights, whilst providing advertisers with superior service and support.
Habari Media has won the following prestigious awards: Bookmarks Best Media Sales Team - 2010 MOST AWARD Best Digital Sales Team - 2012 BBC Representative Award - 2013 LinkedIn Champion - 2013 Best LinkedIn Ad Operations Team in EMEA and LATHAM - 2014
For more information please contact Sue Glennie at Habari Media on or 010 492 8391
Established in 2004, Habari Media is a dynamic and award-winning multi-media sales company with a core focus in digital, offering advertisers exclusive access to a wide selection of premium brands throughout the continent.
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