South African director Jonathan Cohen recently completed a short film for Fox Digital and Pollen was approached to create a title sequence for the film.
South African director Jonathan Cohen recently completed a short film for Fox Digital. iWitness is a haunting glimpse into the the future convergence of entertainment and social media and how it will affect the way we consume content. Pollen was approached to create a title sequence for the film.
The result was an abstract web, representing the converging events and the Transmedia experience that the film focuses on.
"The Hummingbird group have been involved in developing a number of Transmedia properties recently so the subject matter really resonated with us." says Creative Director of the group, Graeme Carr. "We really do believe that this is where entertainment is going in the very near future, and how it will blur the line between how people perceive brands and content.
The Hummingbird Group focuses on investing in & developing companies in the media, entertainment & technology space. Hummingbird currently consists of 5 companies; Pollen, Hey!Fever, Apiary, Brave and Hive spanning content development, design, advertising, production, post production, vfx, 2D & 3D animation & digital.
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