Blueworld have recently appointed Habari Media to be the exclusive sales house representative for all their featured online advertising. Habari Media, MSN Africa's sales house for over two years, is expanding its base as a marketing media agency by taking on media properties in the online industry.
Blueworld provides a platform to target the South African youth market ages 14 - 28 years old. Research has shown that the majority of internet users are between the ages of 14 - 30 years old. Internet advertising is more cost effective and reaches more people than any other marketing medium. And thus online targeting of the youth market is a necessity when you consider their great presence in this advertising medium.
"Blueworld is one of the most exciting and diverse community websites in South Africa. At Blueworld we consider our users as extended family and it is for this reason that we associate ourselves with the best people and business in South Africa. We are proud to have Habari media representing us in this exciting time," comments Brendt Brooks, Managing Director Blueworld.
Habari Media will be the main point of contact for any queries relating to exposure on the Blueworld site. Habari Media's main focus will be to work directly with both clients and agencies who target market relate to the Blueworld site, to help then target the right audience through tailored campaigns that suite their budget.
About Blueworld BlueWorld is an online community targeted at the youth market South Africans ages 14 - 28 years old. BlueWorld photographers frequent nightclubs, concerts, student events and beaches. The photographs are placed on the BlueWorld site the following morning for our members to view.
As not only a platform to view the latest photo's posted of parties and events national in South Africa, Blueworld provides the target market with top quality content of related interests. Whether it be modeling, sport or job hiring to name a few one can find a top quality site jam paced with information and way to be apart of the exclusive club Blueworld provide. With 83 000 unique users on the site each month, Blueworld gets a large potion on online traffic to provide sufficient value to the advertiser.
Useful BlueWorld Demographics
Users by Age:
<18
22%
18-22
35%
22-26
26%
>26
17%
Users by Employment Status:
Working
20%
Studying
73%
Other
7%
Users by Region:
Eastern Cape
14%
Northern Cape
7%
Free State
8%
Western Cape
23%
Gauteng
22%
Kwazulu Natal
17%
International
8%
Other
1%
Visit our PRESS OFFICE: The South African market leaders in media services, Habari Media is a full service marketing consultancy making use of dynamic, innovative and cutting-edge new media technologies, taking your brand to the next level.- more....
Connected by: Uninet
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