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BizTrends 2018

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Manufacturing Indaba 2018 now reaches 55,000 engaged beauty consumers monthly offers cost-effective, innovative ways to reach a niche consumer market where they spend the majority of their time - online.
Just six months after its relaunch, now reaches 55,000 unique readers monthly. And with more than 280 brands and 913 products listed, is the number one destination for South African beauty consumers searching for products online.

Its loyalty programme, the Beauty Network, has increased its membership to 22,078. As part of the loyalty programme, actively engaged Beauty Network members are invited to test and review beauty products suited to their unique lifestyle and beauty routine.

Advertisers are invited to connect with the Beauty Network through targeted product trials.

When a reader joins the Beauty Network, they are invited to complete a survey, where they share their age, location and details of every aspect of their beauty routine, including the brands they love.

In-depth knowledge of this community and a highly targeted trial selection process ensures that each product is distributed to the correct target market, increasing return on investment.

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