The University of Pretoria and Continuing Education at University of Pretoria are set to launch the Advanced Course in Business and Marketing Research.
The best companies base their business and marketing decisions on verified information obtained from sound research. If you are an entry level research practitioner with less than two years' experience, or someone wanting to enter the research industry, you have to enrol for the Advanced Course in Business and Marketing Research presented by the GfK Programme in Business and Marketing Research at the University of Pretoria. The course will also immensely benefit business and marketing managers who are responsible for commissioning such research, and who have to deal with research suppliers.
Enrol today if you want to add real value through your mastery of business and marketing research. The course consists of six two-day modules presented over the period of one year and provides a detailed exploration and practical applications of the basic principles and practices of business and marketing research. Although all six modules have to be completed successfully to obtain the certificate for the Advanced Course in Business and Marketing Research, each of the first five individual modules can also be attended by persons who are not interested in the advanced course for obtaining a regular individual completion certificate in each specific topic. The sixth module is reserved for participants enrolled for the advanced course.
Modules and Dates for 2013
The six modules and their dates for 2013 are as follows:
Introduction to Business and Marketing Research 17 - 18 April 2013
Quantitative Research Designs and Sampling 15 - 16 May 2013
Questionnaire Design in Business and Marketing Research 12 - 13 June 2013
Preparing and Analysing Quantitative Data 14 - 15 August 2013
Planning and Conducting Qualitative Research for Business and Marketing Decisions 11 - 12 September 2013
Converting Research Findings into Business and Marketing Insight 16 - 17 October 2013
More information on the full module objectives and learning outcomes can be found at http://www.up.ac.za/gfkprogramme. Click on the link for the Advanced Course.
Mode of delivery
Presentation of the modules will take the form of a blend of web based learning, lecturing, case studies, group work, and in-class applications. Participants will be provided with the full learning material for each module.
Who should attend?
The advanced course will be extremely useful for the following categories:
current business and marketing research practitioners who are relatively new in their careers (less than two years' experience)
aspiring business and marketing research practitioners wishing to embark on a research career
business and marketing practitioners who make use of and have the responsibility for implementing such research.
Cost for the full Advanced Programme: R18,000 (group discounts available) Individual modules: R3,600 (group discounts available)
Enquiries or registration
General enquiries about the course or intention to register should be directed to any of the following:
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