The Cosmetics and Make-Up industry has experienced strong growth over the past few years, as the growing segment of single mothers focus on looking good and boosting self-confidence due to a demanding lifestyle and media influence, according to a new report released by Analytix BI, "South Africa Brand Report: Purchasers of Cosmetics/Make-up".
As women are bombarded with media-driven beauty ideologies and self-empowerment campaigns, the need to boost self-confidence by looking good has begun to take root. This does not mean that women can't be confident without makeup; it simply serves to enhance her natural self-confidence in a world that is becoming obsessed with image, beauty, fashion and reality TV.
The global make-up industry generated close to $35 billion in 2010, having recorded yearly growth in excess of 4% for the four preceding years. Facial cosmetics represented the leading market segment, with over $12 billion in sales revenue in 2010 and accounting for more than 35% of overall market value. Market growth is expected to remain the same until 2015, when the market should be valued at $42 billion. Based on AMPS data, South African Cosmetics/Make-up purchasers (Females 16+ years) had increased from 4.5 million (28.8% of Females 16+ years) in 2008 to 5.9 million (33.5%) in 2012. The number of Female purchasers is expected to increase by a compound annual growth rate (CAGR) of 3.5% to 7.9 million by 2017.
Source: AMPS 2008B-2012A (Adult Female population 16+ years) Sample Size: 3 769 (2008); 4 342 (2009); 4 479 (2010); 4 759 (2011); 4 777 (2012) (Cosmetics / Make-up personally bought past 4 weeks) Total Female Adult population 16+ years: 10 557 (2008); 12 264 (2009); 12 310 (2010); 12 362 (2011); 12 386 (2012) Based on weighted numbers
In 2012, 29% of Female Cosmetics/Make-up purchasers were in the Single Parent Family lifestage, an increase from 25% in 2008. This was in line with the growth among the Total Female Adult Population, where the proportion of Single Parent Families grew from 26% in 2008 to 31% in 2012. Single parent households have become the norm in South Africa, with the majority of children growing up with one parent, while nearly 100 000 children live in child-headed households. Sadly, only a third of children in South Africa are growing up living with both of their parents.
As the growing number of single mothers focus on enhancing their self-confidence by taking care of their skin and appearance, so the cosmetics and make-up market will enjoy strong growth potential for the foreseeable future.
These and other results are available in Analytix BI's report, "South Africa Brand Report: Purchasers of Cosmetics /Make-up". The report provides a comprehensive profile of the entire Cosmetics / Make-up category (minimum AMPS category sample = 3 769 female purchasers) as well as a detailed segmentation by brand, namely: Almay, Clinique, Elizabeth Arden, Estee Lauder, Garnier, L'Oréal, Maybelline, Revlon, Rimmel, and Yardley.
It examines in detail geo-demographics, shopping patterns, cellphone and Internet usage of the Cosmetics/Make-up category by brand, making it a vital reference report for anyone wanting to understand this segment of the market. Only female respondents were questioned for this category.
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
Who are the key players and brands in the market and how are they positioned?
What are the important global and local market trends that should be included in your business strategy?
What is the size of the purchaser market and consumer purchasing trends (2008-2012) and what is the purchaser forecast for 2013-2017?
Who are the purchasers of Cosmetics / Make-up? What are geo-demographic trends among purchasers (2008-2012)? e.g. age, population group, affluence, life-stage, geographics
What are purchasing patterns among purchasers of Cosmetics / Make-up? At which shop/shops do you usually buy your toiletries? Which are the popular food and grocery stores for bulk, fill-up and convenience shopping? Who is the purchase decision-maker in the household?
How do you engage with your consumers via cellphone and the Internet?
About Analytix Business Intelligence
Analytix Business Intelligence is a Proudly South African market research company that conducts integrated quantitative and qualitative research to deliver holistic consumer-centric insights, customer value propositions and marketing strategy.
Our strength in quantitative surveys and analysis is enriched by significant expertise in gaining qualitative insights from ethnographic-style, in-home research to provide a 360-degree understanding of the consumer. We ensure you have the right information-based foundation to create successful marketing and communication strategies.
In addition to a comprehensive desk research service, we have more than 75 affordable, pre-packaged consumer intelligence reports that are created by expert analysts - saving your valuable time and resources.
Analytix BI is a market research company that specialises in conducting integrated quantitative, qualitative and desk research to provide a 360° view of South African consumers and markets. A wide range of affordable, off-the-shelf and custom market research reports are available for purchase.
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