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Radio showsSpecial sectionsRelated sectorsIn the news | Research company news Columinate awarded DMMA "The State of South Africa's Digital Nation: 2012" research projectOnline research specialists, Columinate, have been awarded the contract to conduct research into the South African digital market on behalf of the DMMA. The project, dubbed "The State of South Africa's Digital Nation: 2012" - will aim to provide robust and rich findings into consumers' online habits to assist marketers and advertisers to better understand the online consumer.
The research will provide a rich account of South Africans' online habits as currently traditional industry surveys provide information limited to demographics and basic user statistics. Taking a consumer angle, the information will assist marketers to better understand consumers in terms of preferences for online advertising, social network behaviour, online transacting to name but a few avenues that will be explored. Gustav Goosen, DMMA Head of Research stated: "The DMMA's decision to appoint Columinate was based on Columinate's ability to instantly grasp the scope of the research project and the objectives set by the DMMA. Furthermore, Columinate's understanding of the digital media and marketing environment, proven track record through experience conducting research in this industry and their blue-chip client base, made them most suited from all the providers who indicated interest to assist the DMMA with this research project." For more information contact Elna Smit or contact the DMMA: About Columinate Columinate specialises in innovative online research through online panel surveys and Market Research Online Communities (MROC). We provide market research solutions that go beyond traditional routines in order to yield better, faster and more cost-effective insights. Contact Columinate (elna@columinate.com or henk@columinate.com) to request further information on any of our offerings. Visit www.columinate.com for more information.
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Columinate is South Africa's specialist online marketing research company. Columinate's research offering includes full service online qualitative and quantitative marketing research, including innovative Research 2.0 techniques designed to deliver insight.- more.... LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law. | Subscribe to industry newslettersTop stories More Top stories news... Submit news Press offices |
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