CIA insights land a ‘Lion' for Australian Schweppes “Burst” TV commercial

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It's always great getting good news in your in-box, and more so when you are being acknowledged for your contribution to a client's success. This was the case in late June, when Craig received news of a Cannes Gold Lion win for a TV commercial that was developed from the insights that CIA Australia uncovered during their research in 2007.

The in-depth brand study, which was conducted in Sydney, Melbourne and Wollongong, revealed the true essence of the Schweppes master-brand and developed insight foundations on which an inspired campaign could be built.

To quote Martin Attwood, Consumer Insights Manager - Beverages, Cadburys Schweppes Australia: "Our Schweppes campaign was more than 12 months in the making, and your valuable and compelling insights into the role of Schweppes in consumers lives and how it made them feel were really the cornerstone of this campaign."

Cheers and our warmest congratulations to the Australian Schweppes team and their creative agency George Patterson Y&R for being bold and having an innovative vision.

To view the TVC click on this link:
http://www.schweppes.com.au/schweppes90.shtml

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Born out of rebellion against conventional qualitative research approach, the c.i.a began in 1996 with just a curious mind, a pair of dirty boots, a camera & a philosophy...
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[3 Jul 2008 13:13]