Sponsorship opportunities still available at the 2008 SAMRA Conference

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The 2008 SAMRA Conference, which will take place from 27 to 28 May 2008 at the Royal Swazi Sun in Swaziland's Ezulwini Valley, offers sponsors the opportunity of achieving exposure to the researchers, research users, marketers and members of the media attending the event.

The focus of the 2008 SAMRA Conference is ‘new' – new research developments, new research thinking, new research technology and new research methods. The list of ‘new' topics that will be discussed in the 20 papers presented at the conference includes:

packaging design

consumer motivation and brand image measurement

consumer insights and shopper segments

anthropogenic climate change in the South African economic and social environment

brand use increase (or decrease) prediction, defining and measuring social capital

copy testing, data calibration and advanced weighting

computer simulations and agent based modelling

market barriers to brand purchases (FMCG)

employee commitment, driver models, heuristic decision rules and choice predictions

a hybrid research design used to understand consumer behaviour

affective measures and ‘emotional' understanding

social networking among consumers

identifying opportunities through grocery shopping dynamics

sponsorship effectiveness

attitudinal brand loyalty

how some brands/concepts become rapidly popular

Thanks to sponsorships from Millward Brown, TNS Research Surveys and Research International three fascinating international quest speakers are set to intrigue delegates and provoke debate at the 2008 SAMRA Conference – James Fergusson, who'll be discussing online marketing research, Nigel Hollis, whose presentation will look at how heuristics can be used to understand brand choices, and Rory Morgan, whose presentation focuses on brand iconicity.

Many of the sponsorships at the conference have been snapped up; however there are a few sponsorship opportunities still available for companies who wish to achieve brand exposure to SAMRA Conference delegates.

Some of the prestigious sponsorship opportunities still available include gift hampers for delegates on registration, the African Sunset themed dinner, as well as the gala dinner. These are opportunities that shouldn't be missed. For more information on sponsorship opportunities and the conference please call Kerry Oliver on 011 704 7770 or e-mail samra@thelime.co.za.

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The Southern African Marketing Research Association is a professional body of individuals engaged in every aspect of marketing research - from planning, supervising and setting standards for the industry, to teaching and promoting professionalism in marketing research.- more....

[29 Mar 2008 18:16]