Nigel Hollis explains heuristics at the 2008 SAMRA Conference

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Nigel Hollis, the Executive Vice President and Chief Global Analyst at Millward Brown, will be one of three international speakers at the Southern African Marketing Research Association (SAMRA) Conference. Millward Brown will be sponsoring Hollis's attendance and presentation at the 2008 SAMRA Conference, which will take place from 27 to 28 May 2008 at the Sun International's Royal Swazi Sun and Spa in the Ezulwini Valley Swaziland.

Hollis brings with him 26 years of research experience and a vast understanding of how marketing communications can build and maintain brands. Hollis began his long and prosperous career in 1983 at Millward Brown, and is a four-time winner of WPP's Atticus Award for original published thinking in marketing services.

Hollis believes that predicting the future of a brand is risky business, unless you have a little help from consumers. It's with this in mind that his presentation will review the latest learning on how people use mental short cuts called heuristics to make decisions. His presentation will demonstrate how we can apply this thinking to how people make choices between brands, and show that simple questions can beat the odds to predict future changes in brand share.

Bookings for the 2008 SAMRA Conference close on the 10th April. For more information about the 2008 SAMRA Conference or to download a booking form, visit www.samra.co.za. To book exhibition space or for other queries about the conference, e-mail samra@thelime.co.za.

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The Southern African Marketing Research Association is a professional body of individuals engaged in every aspect of marketing research - from planning, supervising and setting standards for the industry, to teaching and promoting professionalism in marketing research.- more....

[27 Mar 2008 10:39]