Big brand theory

8 Dec 2015

The top 20 brands by most users using mostly.

Ever wondered which are the biggest brands in SA based on the number of people that use them?

All of marketing is about getting more people to use your brand, or getting the users to use more. The tables below show the number of respondents indicating for each brand that it is the one they use most often. In other words: these are the brands that really achieve on the marketing objective of getting the most people to use the brand most often.

Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.

*Note that Bizcommunity staff and management do not necessarily share the views of its contributors - the opinions and statements expressed herein are solely those of the author.*

Source: SA Marketing Magazine

SA Marketing Magazine is a joint effort by Neil Higgs and Erik du Plessis to provide marketing insights for companies to use as the basis for marketing strategies.

Go to: http://www.samktmag.com/

Erik du Plessis and Neil Higgs

About Erik du Plessis and Neil Higgs

Erik and Neil are the 'old folk' of marketing, with a mountain of experience between them. They love watching brands grow, have seen brands die and have consulted with nearly every major brand in SA at some stage. They have published papers in accredited journals, won awards and are honorary members of AMASA and SAMRA. They've also talked at major international conferences as well as local keynote talks on the state of the market.