South African industries are constantly under pressure as miscommunication and disinformation continues to drive a wedge between employers and their employees.
Not only does this disconnect often result in rolling mass action but it also affects the production and profitability of companies across all sectors of society. Around the world the root cause of this "disconnect" has been identified as poor employee engagement.
To gain insights into the picture in South Africa, Johannesburg-based Communications and Technology company, PDT, recently conducted a survey of MyBroadBand.co.za users into the state of their workplace engagement.
A staggering 85% of respondents felt their companies could do significantly more in this regard.
"Employee engagement should not be confused with the social state of staff or how happy people are to sit through an 8 to 5 working day," says Cornel van Lingen, CEO of the PDT Group. "An engaged employee is one that positively and proactively influences business operations.
They are innovative
They are problem solvers and,
As research in the US, UK and elsewhere shows, they contribute massively to productivity and the profitability of their companies."
South African Employers Mirror their US and UK Counterparts
Around the world, employee engagement and the associated benefits of getting it right has been the topic of many research papers in both the public and private sectors.
Gallup estimates that unengaged (read unproductive) employees in the UK costs their economy $64.8bn a year, with only 33% of workers actively engaged by their employers.
"Our research reveals a similar pattern," says van Lingen. "Of the 1,032 survey participants
67% felt their managers could provide stronger guidance and communicate better with their teams.
60% noted that their companies struggled to implement change and gain buy-in from employees.
62% lamented the lack of regular feedback on company performance against goals.
This points to an alarming lack of communication and/or perceived leadership in South African businesses and enterprises - the economic impact of which is staggering."
The survey features revealing statistics on key elements of engagement, drawing comparison between South Africa and other economies while highlighting corrective steps and the economic benefits thereof.
"High levels of engagement directly influence productivity, staff turnover, company efficiency and other key factors," says van Lingen. "This 2104 state of employee engagement survey highlights the urgent need for local businesses to take a significantly closer look at ways in which they can improve and (subsequently) enjoy the benefits of successful employee engagement."
PDT is a South African technology and communications company, focusing on the delivery of turnkey solutions to the corporate, retail, mining and industrial industries. Through its TVR® platform the company offers several innovative products that enable businesses and enterprises to dramatically improve staff engagement and overall communications methodologies. Going beyond traditional approaches such as email, corporate intranets, video streaming and digital signage, PDTs range of solutions allow for interactive, innovative and effective delivery of messaging - be it to customers, staff or communities as a whole.
Please contact us to find out more about PDT and its range of communication products:www.pdtsa.co.za | +27 (10) 590 3327 |
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