Research company news

Your industry

Focus on content marketing

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Research company news

Boutique SA research agency recognised amongst global giants

Cape Town-based Consumer Insight Agency (C.I.A) was recently nominated at a Unilever global awards evening in London.

C.I.A's pan-African project was short-listed (into the top five) from an array of worldwide entries, and was the only finalist for work done on the African continent.

Unilever's vision for commissioning this piece of work was to gain a deeper understanding of the commonalities and differences between societies across Africa; thus enabling Unilever to respond with country-specific sensitivity to local lifestyle drivers, cultural norms and consumer behaviour. Ultimately, in the words of Unilever Consumer and Market Insight Director Paul Van Gendt: to "bring the voice of the people we serve into the walls of Unilever."

As pioneers of ethnography in market research, and with close to 20 years experience of working all over Africa, C.I.A was well placed to find the nuggets of insight that would enable Unilever brands to resonate with the myriad of realities out there. Because C.I.A's ethnographic, audio-visual approach involves engaging with the consumer on their terms, in their personal contexts - homes, bathrooms, shopping aisles, open markets, streets etc. Thus the viewer is transported from their desk directly to the consumer coalface - where life happens, as it happens.

So being recognised on the world stage for work done at such a one-to-one local level is indeed a great honour. And the fact that C.I.A was the only boutique agency (single office, single country) competing against a host of multi-national giants, only adds to this.

Consumer Insight Agency's press office

Consumer Insight Agency
Born out of rebellion against conventional qualitative research approach, the c.i.a began in 1996 with just a curious mind, a pair of dirty boots, a camera & a philosophy...
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.