Research company news

Biz Takeouts


Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to Narayan Murthy, Director of Global Sales Strategy, Vserv (@Vserv ) about the IMC Conference(@IMCConference )

Listen to the live stream in:

The digital edge live 2014

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Research company news

BASA reveals biannual Artstrack findings

Business and Arts South Africa's (BASA) biannual Artstrack Research has revealed a double-digit growth in arts sponsorship, in spite of the tight economic conditions faced by companies over the past two years.
BASA reveals biannual Artstrack findings - Business and Arts South Africa

Specifically, the research predicts that an estimated R438m was spent on arts sponsorships in 2013 - an 11 percent growth on the R394m spent in 2011, as measured by BMI Research.

Conducted by BMI, BASA's Artstrack Research tracks consumer engagement in the arts as well as perceptions of the arts and its sponsors. It is commissioned as a resource to BASA's 160 business members, as part of BASA's wide-ranging support of their arts sponsorship engagement.

"Whilst the research cannot measure the full extent of arts sponsorship in the country, it is positive news and speaks directly to the shared value that both business sponsors, arts projects and organisations are getting out of their relationships," says BASA CEO, Michelle Constant.

Once again, music appears to receive the lion's share of arts sponsorship in South Africa, with the rest of the spend going into other diverse arts activities.

The BASA Artstrack Research gives a clear indication that all leisure and lifestyle activities (including arts, culture, music, the environment, traditional dance, festivals, museums and zoos) are potential sponsorship opportunities, whilst breaking down LSM support for diverse genres.

The research also notes which businesses are perceived to support the arts, amongst audience members, and highlights the value of their sponsorship.

For more information on how to buy the full BASA Artstrack Research contact +27 11 447 2295 or email .

    
 

Business and Arts South Africa's press office

Business and Arts South Africa
Business and Arts South Africa
Business and Arts South Africa (BASA) is an internationally recognised South African development agency which integrates the Arts into, and contributes to, Corporate's commercial success. With a suite of integrated programmes BASA encourages mutually beneficial partnerships between business and the arts.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News