New app links malls, stores, brands across SA

Benefits

• For malls, stores and brands - it provides a platform to acquire new customers and intelligently connect and engage with shoppers, using location-based, mobile, online, social and in-store channels. The platform enables partners to build a permission-based database of customers, gathering 360° insight into customers buying behaviours and patterns, extracting business intelligence, administering and managing targeted campaigns and reducing marketing spend.
  
• For shoppers - crème offers access to an aggregated lifestyle app with over 100 shopping malls, 14,000 stores and brands, and smart time-saving shopping tools, all in one easy-to-use mobile app.

It is easily accessible via multiple channels (mobile and web) and offers the benefits of having one app to connect and engage with multiple partners, access multiple services, receive benefits, earn rewards, and access new features, including transactional capabilities, which will continue to expand over the next 6-12 months.

The application is powered by internationally sourced technology platforms with over 10 years experience in mobile app development and 400 industry applications worldwide and is integrated seamlessly into its content, CRM, database, campaign and intelligence engine. It is available on iPhone and Android devices, as well as on a mobile web application for all other devices that support HTML 4 and 5.

It is supported by an end-to-end managed services team that identifies, partners with and/or develops relevant benefits and opportunities, to enhance the customer's shopping experience and improve the value-sharing benefits for its members, while assisting malls and stores to drive higher purchase frequency and more engaged customer relationships, with their brand.

For more information, please visit www.cremelife.co.za.