Nuva Via, a local company that helps CPG companies deliver business results better through effective integrated business planning, has announced its exclusive partnership at an executive breakfast and panel discussion held jointly with Nuva Via and Spring.
Conor Keane, president and CEO of Spring Mobile Solutions, commented: “Spring is very excited to partner Nuva Via to take our apps to market on the continent. The opportunity for innovation in Africa is enormous, and Nuva Via's industry expertise and integrated business planning approach go hand in hand to help consumer goods companies increase growth and gain market share in this growing region.”
According to the Promotion Optimization Institute (POI), there are many issues facing CPG companies today, including: a lack of analytics; the ability to execute in store; inability to provide pricing and discounts in the field offline; sharing of best practice and empowering business users through self-service. Keane explained that Spring’s solutions help companies to deal with these challenges.
“Ultimately, the goal for every business is to grow sales, and a key part of that is to maximise the productivity of field workforces,” said Alastair Gore, MD of Nuva Via. “Innovations in field sales and merchandising technology, such as those provided by Spring, help companies to optimise business processes, increase real-time productivity and facilitate customer interaction all with a clear focus on growing the bottom line.”
According to Gore, unlike other offerings on the market, Spring’s solutions can be implemented in weeks, as opposed to months, accelerating return on investment. “Field salesmen and merchandisers are able to accomplish all of their goals quickly and efficiently, whether they are connected to the internet or not.
“Spring is uniquely positioned in the FMCG industry to enable companies to automate escalations based on store audit results. This increases visibility and insight with management dashboards, which, in turn, enables better and more profitable business decision making.”
