It was founded in 2011 to provide a convenient way for people to incorporate healthy eating in their lives without the hassle associated with preparing and sourcing real whole foods and meals.
The company provides a range of services including ready-to-eat meals, smoothies, snacks and supplements, which are conveniently delivered to customer's doorsteps, cooking courses, nutrition education and will soon be launching recipe books. It believes in 'Eating Clean' and ensures its meals, smoothies, snacks and supplements do not have preservatives, colorants, additives, refined ingredients, sugar or refined salts. In addition, all meats are free from hormones, routine antibiotics and are grass-fed or naturally fed.
Consumers select specific meals or packages online based on their needs or dietary recommendations from a dietician or doctor. The most popular packages are the 21 Day and 1 Month Weight Loss/Detox Kits as well as the Sports Performance Nutrition Kits.
In addition, it provides event catering at sport events, lunches at work, and meals for students living in residence or campus housing, body challenges, fit challenges and corporate services including corporate canteens, wellness days and corporate wellness programmes.
The brand currently operates in Gauteng, Mpumalanga, North West Province, KZN, Eastern Cape, and the Western Cape. For more information, go to www.fitchef.co.za
