In celebration of Magnum's 25th Birthday, the pop-up store gives customers the chance to customise their own Magnum and share the glamour of a quarter century of pleasure with fashion shows, jewellery displays and VIP events hosted by the country's hottest celebrities.
Open daily for a limited time of 8 weeks only, the store gives pleasure seekers the chance to celebrate their favourite ice cream by customising it with their choice of a decadent chocolate dip, and nearly 20 toppings from mint crunch to chilli flakes and rose petals to honeycomb.
5FM will take over Magnum Joburg on 28 October for a hit-fuelled preview party, hosted by Forbes & Fix. At the official launch party on 29 October, Bonang Matheba - dressed by Gert-Johan Coetzee - will be joined by co-host Jonathan Boynton-Lee to open proceedings.
There are also a host of other surprise pop-up experiences planned at the store - and the only way to get exclusive access is to stay engaged on facebook.com/MagnumSouthAfrica. The store is open from Monday-Saturday until 8pm and Sunday until 5pm. The Make My Magnum experience costs R40, which includes a choice of three premium toppings.
