Lloyd has been in the communications industry for 25 years, having founded and led one of South Africa's top PR agencies, Livewired PR, which she sold three years ago.
"The industry has not seen many big movements over the last few years and we believe this venture will strengthen not only our team but our PR practice areas, making the agency a formidable force in the industry.
"I have known Lloyd for a long time and have been working with her over the last year: the synergy is powerful. I admire her as a businessperson and as one of the country's finest communications specialists. Together we will lead the agency to even further heights. She shares my business values and vision of growing our clients' brands, making them greater than they already are. I am excited for what our new venture will bring," says Kerbel.
Lloyd brings significant expertise in many industries including ICT, pharmaceuticals, FMCG, property, government and NGOs. Her experience includes crises communications, reputation management, strategy, positioning, messaging development and planning across the entire communications landscape - both internally and externally.
Lloyd comments, "I have met and worked with many PR professionals in the industry over the years and Kerbel is the best in the industry. It is amazing to work with someone that is on your same wavelength - creatively and strategically - and who has the same values and work ethic."
For more, go to www.greaterthan.co.za.
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