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Start a conversation with Hello World

Issued by: Hello World Agency
Leading independent brand PR agency, RedCube Porter Novelli and ideas agency, Re:Act have announced that the two entities have merged to form a Beyond the Line Agency called Hello World.
The Hello World team is headed up by executive members from both companies: Danni Vos, Chief Executive Officer; Theo Ferreira, Chief Executive Creative Director; Tracy Purto, Chief Operations Officer and Sacha Matulovich, representing the Re:Public Media Group (RMG) as Chief Strategic Officer.

Hello World is ideas centric, media agnostic and publicity powered.

There are more ways to talk to people now than ever before and having them interact with a brand in an intriguing and engaging manner has becoming more challenging.

“We are ideas centric. We create real ideas that dig deep, push harder, and say more. Ideas must deliver a genuine experience. To achieve this we apply our own seven creative principles that we benchmark against the world's most loved ideas,” comments Ferreira.

“Being media agnostic means developing creative ideas that not only strategically deliver Client solutions but reach core target markets by selecting a wide variety of holistic touch points that work best for the idea. These touch points allow us to go above, below and beyond when talking media,” Ferreira says.

“The power of publicity becomes realised through a good idea that is worth talking about and not only does this mean more value to our Clients but greater return on these ideas,” says Vos.

Vos continues: “Everything that we do is grounded by our unique business model which puts the idea at the centre of our approach and is equally supported by expert service, elite creative and insightful strategy. This is strengthened by local and global partnerships that complement our approach.”

“But Hello World is more... Hello World is something that evokes emotions, something to make you smile or create intrigue, something that shows you a part of the world you've never seen before. Hello World is about starting conversations,” concludes Vos.

[1 Dec 2008 11:16]

Visit our PRESS OFFICE:

Hello World is what happens when a PR company (RedCube Agency) and an ideas agency (re:act) unite. Hello World is the specialist at starting conversations between brands and the consumer, which is the result of successfully integrated world-class creative, expert service and insightful strategy all powered by publicity to guarantee unbeatable ROI to top brands for one retainer.- more....

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