Issued by: PURE Communications


Indaba's CEO, Tumi Ndaba, will join PURE as a Director, sharing executive responsibilities with MD Gregory Serandos. This unique blend of skills will make PURE Communications a dynamic force in the communications field and one of the few black-owned communications companies in the industry.

The deal brings together an innovative public relations agency — that specialises in both traditional and Web 2.0 PR and publicity — and an experienced, creative brand development, marketing and advertising firm. A powerful combination, these varied and unique strengths will offer forward-thinking companies an all-encompassing and cutting-edge marketing and communication skill set.

Ndaba advocates that it is critically important to have a ‘wide-angle lens' in order to offer clients an up-to-date and effective service. He maintains that all marketing activities should start with a holistic and carefully planned strategy wherein the various marketing tools combine harmoniously, complimenting each other as the strategic plan rolls out.

"Merging with a PR company will greatly enhance our growth by offering clients a more integrated, varied and forward-thinking approach to marketing communications," Ndaba says. "That is why this merger makes perfect sense."

One of Johannesburg's most pioneering PR Agencies, PURE Communications, has a proven track record at communicating a company's message through the media and online channels. "Together with Indaba Productions, we offer clients a unique and complete communications service," explains PURE Communication MD, Gregory Serandos. "Our ultimate aim, as a communications agency, is to actively assist businesses in identifying their values and goals and driving market behaviour accordingly."

For further information about PURE Communication's range of services visit the company's website at www.purecomm.co.za. Alternatively, email Tumi Ndaba (tndaba@purecomm.co.za) or Gregory Serandos (gserandos@purecomm.co.za) or contact them directly on +27 11 317-3744.

Visit our PRESS OFFICE: PURE Communications is South Africa's only Public Relations Agency that specialises in applying Web 2.0 principles to traditional public relations and publicity. We aim to deliver robust marketing communications programmes through the integration of traditional PR strategy, marketing communications, and online media channels.- more....

[26 Jun 2008 10:23]

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