The South African Civil Aviation Authority (SACAA) has appointed advertising agency Artifact SA as its communications partner.
SACAA is mandated with promoting, regulating, developing, enforcing and improving aviation safety and security in South Africa.
Artifact's new level 4 BBBEE status under the Mac Charter enabled the agency to tender for the SACAA business, currently also undergoing transformation.
Artifact SA recently partnered with Philasande Sokhela, taking the ad agency to level 4 BBBEE (under the new MAC codes) with several divisions offering specialities where needed, including digital (level 4 SME), promotions (100% black-owned), integrated (51% black-owned) and print (51% black-owned)...
Jessica Tennant 27 Mar 2018
Artifact managing director Andy Taoushiani comments: "The SACAA recognises the need for a communication campaign aimed at all South African consumers to change the current perception of a career in aviation as inaccessible to most.
"With the first ever SACAA Industry Awards planned for November, as well the recent first hugely successful Global Gender Aviation Summit, we are thrilled to be on board and bringing awareness of the great work done by the SACAA to all South Africans."