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Celebrity endorsement: career suicide - or not?

The recent election provided a dubious platform for certain musicians and celebrities to market and enhance their brand. Does this type of endorsement stick in your craw, or do you believe that this type of affiliation can only do great things for a brand?
Join Janine Lazarus on Media@SAfm this Sunday, 25 May 2014, when she grapples with talk show host Ashraf Garda at 9:05am (104-107FM) - it should make for an interesting debate.

Janine Lazarus Media Consultancy's press office

Janine Lazarus Media Consultancy
Janine's no-holds barred Media and Communications Skills Training programmes are highly practical, client targeted and are guaranteed to give you the ride of your life...! Her edge-of-the seat training methodology will gear even the most cynical of delegates for their next interaction with hard-hitting reporters.