"Our panel comprises a diverse mix of experts and industry leaders from across the communication spectrum, including academia, corporates, consultancies and the media," says chief PRISM judge Marilyn Watson.
Judges
New Campaign of the Year judges
This year's entries have been divided into eight clusters. "Judges look at five key areas: research, objectives, planning, execution and measurement," explains Watson. "But over and above this, the panel are looking for the 'wow factor' - that extra bit of magic that sets an entry apart from the rest."