PR & Communications company news

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
PR & Communications company news

Jewellex 2014 appoints Lion's Wing Brand Communications as its PR agency

Jewellex Africa, Africa's premier jewellery and watch showcase is set to take place from 2-4 August this year, at the Sandton Convention Centre in Johannesburg. The event has been hosted by the Jewellery Council of South Africa for over 40 years.
As Jewellex Africa has reduced in size in recent years, the council felt it necessary to breath new life into the event by appointing a public relations and reputation management agency to handle these aspects of the event.

The appointed agency is Bryanston-based Lion's Wing Brand Communications, specialists in reputation management. Lion's Wing MD, Greg Forbes, had this to say: "We are both excited and proud to be given the opportunity to represent this world-renowned event. Not only does Jewellex Africa showcase African talent to the world, but also brings exciting international bodies to our beautiful continent."

Lorna Lloyd, CEO of the Jewellery Council of South Africa explains: "One of the main objectives of Jewellex is to become the trading hub of Africa and, thereby, offer international countries an opportunity to see what Africa has to offer under one roof. It further aims to provide a secure trade platform for product distribution into and out of Africa. We feel the appointment of this agency will assist us in making Jewellex Africa 2014 a resounding success and reaching our goals and vision for the event," she says.

She explains that the council aims to target key industry stakeholders who have not been involved in Jewellex previously, to get involved in the event. "We also aim to get the media involved in promoting jewellery brands that will be exhibited at Jewellex, in a bid to create consumer excitement and talkability around the event."

The council hopes to attract more participation from international, and especially African countries, as both buyers and exhibitors. It is also important to encourage further participation from the watch sector, in order to give visitors, buyers and retailers a more rounded view of what the industry has to offer.

"A large part of our plans for Jewellex 2014 is around working with our exhibitors, encouraging them to showcase their latest products and getting them involved in the publicity aspect of the event. This will be facilitated through our newly-appointed agency," explains Lloyd.

The council is also looking to introduce more involvement from supporting industries, giving non-jewellery industries a chance to get involved in this trade event.

More information about Jewellex can be found at www.jewellex.co.za.
More information about Lion's Wing can be found at www.lionswing.co.za.

    
 

Lion's Wing's press office

Lion's Wing
We are a Johannesburg based full service marketing and communications agency that brings together our industry's best and most creative individuals for the benefit of our clients, we use data and design to make you famous.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News