The Savanna team has created a through-the-line campaign with their latest winter cycle promotion starting today, Thursday, 15 May.
The concept follows through from the much-loved TV-advert, featuring complimentary peanuts. Consumers will be asked to guess how many peanuts there are in Barman Larry's bowl in order to win R200 000 plus fantastic instant prizes.
The promotion is run by means of SMS, with consumers sending their answer and barcode number found on either the Savanna Dry or Savanna Light pack.
The promotion will take place in most bottle stores where in-store promotional items include talking gondola ends and branded peanut dispensers. If you miss this, just look out for the promotional Savanna packs in store.
The promotion runs until 30 June 2008. For more information on the competition and what you could win, visit http://www.savanna.co.za
Connected by: Uninet
The concept follows through from the much-loved TV-advert, featuring complimentary peanuts. Consumers will be asked to guess how many peanuts there are in Barman Larry's bowl in order to win R200 000 plus fantastic instant prizes. 
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