Retail Marketing News South Africa

Monster truck stunt in Boksburg Burger King promotion

A monster truck on the rampage stunned guests at the East Rand Galleria Mall last week, when it crushed two vehicles parked just outside a Burger King restaurant, but what initially seemed like a massive accident turned out to be a stunt pulled off by the burger company to promote its biggest 100% beefburger- the Big King XXL.

The truck, weighing more than six tons and standing 3.8 metres tall, is one of only two of its kind in South Africa. Just like at popular monster truck shows in the US, the larger-than-life truck had locals amazed as it revved its 700 horsepower engine at a deafening sound of 150 decibels, crunching its way across the parking lot.

Burger King South Africa customers who purchase a Big King XXL Burger or Big King XXL medium or large meal between 19 May and 31 July, 2016, stand the chance of winning a trip for two to one of the forthcoming Monster Jam events in 2016, in the US, worth R100,000.

To enter, visit a Burger King restaurant, buy a Big King XXL burger, and SMS the unique code on the till slip to 32320. Ts and Cs apply.

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