The fourth round of the Pyro Inspirations Awards recently held in Cape Town has announced its winners. Purina's Fancy Feast gourmet cat food was voted as the winner in the Promotional category. The winner in the Informational category was Caivil Hair Relaxant for its illustrated and informative Fix-a-Form leaflet-label.
Purina made use of Pyrotec PackMedia Fix-a-Form leaflet-label to provide extended details for a promotional competition it was running. The judges reportedly commended Purina on its attractive design, user-friendly and interactive label. They were also impressed by the leaflet-label's inclusion of "9 Tips to Indulge your Cat", which they felt would be adored by cat-owners.
The Ice Age promotional campaign came a close second for its unique, fun concept and the clear, concise information it provided. Judges
- Ashley Pollock - Nomu
- Denim Le Roux - Pyrotec
- Jacques Loubser - Pyrotec
- Kathleen Quillnan - Pesto Princess
- Magda Strydom - Nomu
- Michelle Cawood - Hansgrohe
- Roxanne Leibrandt - Positive Dialogue Communications
The finalists of the bi-monthly awards proceed into the final round which will be held at the Michelangelo Hotel in Sandton on 7 November 2012. Ravi Naidoo, founder of Interactive Africa (Design Indaba), will be attending this year's awards ceremony as keynote speaker and will be chatting to guests about "Inspirational Packaging Design."