"Over the last four years, we have received many appeals from our fans to open outlets all over South Africa. At the same time, we receive requests every month from people wanting to become a partner and share in our success. We always wanted to expand to a nationwide network of stores and are proud to have taken the decision to franchise our store and business concept," says Bettina Berlep, owner and founder of 2nd Take.
"Most fashion retailers are reporting below inflation or even negative growth, but the company has had solid growth over the previous years. The reason for this is that it is based on a win-win business concept. There are many consignment store chains in Europe and the US, but we are the first in South Africa to make this exciting concept available on a larger scale."
Beating first year failure
Locally owned, independent stores generally have a low initial set up cost and are run by people with a passion for fashion, but with little or no business experience, little money and no support system. There is no branding or a proven business model to rely on, technical support or increased buying power. Often those stores do not achieve the potential of the location they are in. The majority of stores fail within the first year of operations.
Being a 2nd Take franchisee offers many advantages, from training and support to the opportunity to own a potentially thriving and successful business and to benefit from the power of the brand.
The company's philosophy includes an open exchange of ideas between it and its franchisees. The business relationships are built on trust, mutual respect and partnership.
However, to operate a store successfully requires total commitment and lots of hard work. A franchisee will need to show determination and staying power and give up lots of his/her personal time and concentrate exclusively on the challenge of running the store. For more information, go to www.2ndtake.co.za or call +27 (0)21 434 5878.