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BizTrends 2018

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Manufacturing Indaba 2018

Fresh Eye and JWT create a pull for Ford Figo

The new Ford commercial has materialised through a great effort by Agency JWT and production house Fresh Eye Film Productions.
The commercial concentrates on the launch of the new Ford Figo, and the Fresh Eye Film Productions team of director Johnny Cohen, and producer Ashley Kadish, brought their own unique style to take the story from concept to film.

The ad sees all types of vehicles, from old to new, being inexorably pulled to follow the Ford to freedom. The team was able to achieve every vignette for the film mechanically with real vehicles thanks to some superb effort from Mannie Kightly at Broncomm, meaning they could use postproduction time to paint out the rigs, rather than modelling, texturing, rendering and tracking 3D models into the scenes.

Watch the commercial at:

Fresh Eye Films' press office

Fresh Eye Films
Fresh Eye Films is a master of commercial productions, shooting and facilitating worldwide campaigns for clients ranging from blue chip companies to start-ups.