DStv's latest commercial was recently shot by Bevan Cullinan of Fresh Eye Films. A continuation of a series of ads, this one shows a range of activities that can now be done courtesy of your PVR freeing up the time.
"Prudence", a larger than life character, has been developed further off previous campaigns and now takes the lead, going to a range of classes, from Zumba to Karate to ballroom dancing while her PVR records her favorite series.
Studio Zoo brought the idea to Bevan after teaming up on a series of popular ads for DStv. A combination of his performance directing and the lead actress's enthusiasm has created an ad that is both memorable and funny.
Bevan's producer Graham Black: "Our lead was a delight to work with, we had great crew and a lot of fun. It's what makes this industry great to be a part of. The commercial started flighting on the 7th January and already feedback has been excellent so we are delighted with the outcome."
DSTV Prudence from Bevan Cullinan on Vimeo.
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