Game Stores festive season ad campaign kicked off with a bang in the form of a quirky new offering from Ogilvy Durban. Produced by Fresh Eye Productions and Directed by Dani Hynes, the ad, takes an offbeat look at the crucial elements of the festive season. The Festive instalment of the campaign plays on the classical retail driven urge to express love through gifts and decorations, then turns it on it's head in a totally new and surprising way. The physical humour in the boards and the need for each ad to look different in order to surprise audiences every time were crucial elements to capture.
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