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Game Stores slapping new ad campaign from Dani Hynes and Fresh Eye

Game Stores festive season ad campaign kicked off with a bang in the form of a quirky new offering from Ogilvy Durban. Produced by Fresh Eye Productions and Directed by Dani Hynes, the ad, takes an offbeat look at the crucial elements of the festive season. The Festive instalment of the campaign plays on the classical retail driven urge to express love through gifts and decorations, then turns it on it's head in a totally new and surprising way. The physical humour in the boards and the need for each ad to look different in order to surprise audiences every time were crucial elements to capture.
Production House: Fresh Eye Productions

Director: Dani Hynes

Agency: Ogilvy Durban

Fresh Eye Films' press office

Fresh Eye Films
Fresh Eye Films is a master of commercial productions, shooting and facilitating worldwide campaigns for clients ranging from blue chip companies to start-ups.