We created a Stereoscopic 3D cinema ad in conjunction with Popcorn to promote the use of S3D commercials on the growing number of screens country wide.
Combined with traditional film production values, Creative Vision utilizes Stereoscopic 3D to take the moving image to another level of realism and immersion, adding dimension and a "wow" factor to any production.
Being one of the first production houses to have produced S3D ads, we would like to help banish the myths that are currently holding back utilization of S3D commercials. Myth 1 - It is just a fad
Some of the world's top directors disagree.James Cameron
"If I thought it was a gimmick I'd be the biggest idiot in history."
"It's absolutely inevitable that eventually, all or at least most of our entertainment will be in 3D."
"I'll never work without 3D again, even for small dialogue scenes. I love the whole process. 3D opens up the universe of even a small dialogue scene, so I've been very impressed with that."
"There's something that 3D gives to the picture that takes you into another land and you stay there and it's a good place to be..."?
"It's like seeing a moving sculpture of the actor, and it's almost like a combination of theater and film and it immerses you in the story more. I saw audiences care about the people more."
Myth 2 - It's too expensive and complicated
Allow a premium of 15 to 20% for Stereoscopic 3D production. Whatever has been rendered or shot in 3D can also be rendered out in 2D to be used in traditional media.
"The reality is, it's not that difficult shooting in 3D. I love it when a film draws you in and you become part of the experience, and 3D helps immerse you in the film."
Myth 3 - You cannot create S3D from existing work
Yes you can at a reasonable cost; some existing commercials would be better candidates than others.
Creative Vision for all things 3D
2D version of ad