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Radio showsSpecial sectionsRelated sectorsIn the news | Production company news Creative Vision bringing dimension to your ideasWe created a Stereoscopic 3D cinema ad in conjunction with Popcorn to promote the use of S3D commercials on the growing number of screens country wide.
Being one of the first production houses to have produced S3D ads, we would like to help banish the myths that are currently holding back utilization of S3D commercials. Myth 1 - It is just a fad Some of the world's top directors disagree. "If I thought it was a gimmick I'd be the biggest idiot in history." "It's absolutely inevitable that eventually, all or at least most of our entertainment will be in 3D." "I'll never work without 3D again, even for small dialogue scenes. I love the whole process. 3D opens up the universe of even a small dialogue scene, so I've been very impressed with that." "There's something that 3D gives to the picture that takes you into another land and you stay there and it's a good place to be..."? "It's like seeing a moving sculpture of the actor, and it's almost like a combination of theater and film and it immerses you in the story more. I saw audiences care about the people more." Myth 2 - It's too expensive and complicated Allow a premium of 15 to 20% for Stereoscopic 3D production. Whatever has been rendered or shot in 3D can also be rendered out in 2D to be used in traditional media. "The reality is, it's not that difficult shooting in 3D. I love it when a film draws you in and you become part of the experience, and 3D helps immerse you in the film." Myth 3 - You cannot create S3D from existing work Yes you can at a reasonable cost; some existing commercials would be better candidates than others. Creative Vision for all things 3D 2D version of ad
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