New work: Tall Horse 'The Truth About Wine'

The Tall Horse belief that wine should be enjoyed, not learned, and never simply tolerated, is the basis for the concept. Tall Horse brand manager Theola Conyers expressed that it's important for them to position the brand differently to other wines through campaigns like this: "The industry has enough brands saying the same thing, using jargon that can intimidate potential wine drinkers. Tall Horse tells consumers that wine can simply be enjoyed without over thinking."

AUGUST created and produced the full clip then worked with Cape Town agency Lowe Bull to edit three additional teaser videos to generate additional awareness. The videos hit over 12,000 YouTube views in the first two weeks of release with over 680 000 Facebook newsfeed impressions, 400 shares and 800 extra likes added to the Tall Horse Facebook page.

View the series of clips and full video here: http://aug.st/work/tall-horse-the-truth-about-wine/

AUGUST is an interactive online video agency. View more work here: http://aug.st/work/. We've got video covered.

Terroir

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Video credits:
Producer / director: Jaco du Plooy
DOP: Shaun Lee
Creative Director: David Cope
Executive Producer: Francois Botha
Teaser video concept: Kirk Gainsford / Lowe Bull

CONTACT:
For business enquiries - Francois Botha / francois@aug.st
For media enquiries - David Cope / david@aug.st

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