Masters & Savant Worldwide: revolutionising illustration

Using Hollywood-style production techniques, Masters & Savant Worldwide is using its unique skillset and experience in animation to create and illustrate print campaigns for some of South Africa's iconic brands setting themselves apart from a market over-saturated with cookie-cutter creative.

By using the techniques they have "mastered", such as 3D animation, computer-aided hand illustrations and traditional illustration, Masters & Savant Worldwide has shown how adept they are with illustrating the impossible.

"These days it's often easier and more cost-effective to illustrate a product than to shoot it," says Masters & Savant Worldwide's Managing Director for Johannesburg, Roger Smythe. "With access to systems like our super-fast render farm, we are able to adeptly meet clients' and agencies' expectations while at the same time cutting costs and meeting deadlines."

This recent foray into Print has already garnered recognition for the company. In 2011 it racked up an impressive ten Loerie nominations across five different categories for The Jupiter Drawing Room Cape Town, Draftfcb Johannesburg, Saatchi & Saatchi Cape Town and Black River FC.

Masters & Savant Worldwide has been behind some of the country's more memorable Print Campaigns:


McDonalds:

Combining 3D characters and photography techniques, this warm and friendly campaign was created for McDonald's.

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Volunteer Wildlife Services:

Computer-aided illustration allows for concepts that were traditionally very difficult to illustrate to be a relatively simple process:

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Virgin Insurance:

Using techniques usually reserved for Hollywood blockbusters, Masters & Savant Worldwide created a rich environment with CG animals and photographic plates:

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Regardless of the brief or the mix of design and creative elements used, Masters & Savant Worldwide is able to draw on a decade of experience in the Industry to deliver on a lifetime of memorable campaigns.

To download the Masters & Savant 2012 Print Book please click on:
http://www.mastersandsavant.com/downloads/Masters_PRINTBOOK_Feb_2012.pdf