Vorsprung, you either have it or you don't

According to Gerry Human, Executive Creative Director of Ogilvy Johannesburg, "VORSPRUNG can be interpreted in many different ways - it literally means brave and pioneering, but in this case it also means innovative, stylish and contemporary. Either way 'The Faces' commercial is a great expression of the Audi brand spirit. Let's face it if you have a cracker of an idea that requires outstanding execution there's only one guy for the job- Keith Rose."




Download and view the ad (4,505 KB)

Part of the effectiveness of the ad stems from the edgy music that was designed especially for the advertisement. The track was produced by Markus Wormstorm of "Say Thank you" sound design.