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Net#work BBDO employ their use of repetition to drive home the cool brand Cell C exhibits, and use Director Benjamin Magowan to do so.

Click here to view “Rap”. [2MB]

Click here to view “Weather”. [2MB]

Click to view “Soap Opera”. [2MB]

“Cell C wanted to let their current and potentially new customers know they stand the chance to win one of six amazing Hummer H3's over the next six months,” says Jean Roux Bezuidenhout of Net#work BBDO. “The prize is so incredible, once you know you can win one, you won't be able to stop hana, hana, hana'ing about it.”

Benjamin delivered three funky commercials using rap, weather and soap opera drama to bring the message to you. Cell C Hummer Hummer Cell C. It really is hard, to think of anything else.

To see other works by this Director and other Terraplane Directors, log on to www.terraplane.co.za and access their works through the Directors icons under the Directors listing.

Editorial contact
Dylan Balkind
Terraplane
(011) 486 1360

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Terraplane has always been something of a maverick and commits itself to a continuously evolving dynamic industry. Founded in 2000, Terraplane is a prominent force in the South African commercial production industry and a significant player internationally, with highly respected and individual directors on its roster.- more....

[23 Nov 2007 12:47]