Issued by: Fresh Eye Film Productions


“The wrong wording can put the consumer off the brand for life. While a polished monologue can sound like a hard sell. Also, the credibility factor of the actor is equally as important.”

The retort to the question was: “Create an exclusive visual style for Activia.” And that is exactly what Gillard did.

The commercial sees two women bear testament to the unique culture ActiRegularis that helps the body with any digestive problems. It employs a split screen technique which introduces the two women perfectly for the opening of the 60 second ad.

“The key here was to put these women at ease as they are not trained actors,” says Gillard. We had to help them find the balance between a spontaneous conversation and communicating the benefits of having a Danone Activia yoghurt every day. This had to be done practically the first time round or they would begin to sound rehearsed and the brand would have lost its credibility.”

Visit our PRESS OFFICE: Fresh Eye has six of the most talented and creative film directors in South Africa who are backed by professional and dedicated producers. Film Directors Jonathan Parkinson, Dave Gillard, Bevan Cullinan, Craig Blythe, Gavin Pollack, Cindy Lee.  Film Producers Ashley Kruger, Brian Critchfield, Gary James- more....

[20 Sep 2007 14:15]

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