Subscribe to industry newsletters

BizTrends 2018

Advertise on Bizcommunity

If you think making ads is tough...

Try running 86,7kms. It's no joke.
In these spots for Levergy and New Balance, we had real comrades runners writing letters to themselves. We mashed the letters together and recorded selected lines (with the real men and women) to form the base for the two spots.

Finally we filmed them running their hearts out all over Cape Town and Johannesburg and just tried to keep up.

New Balance Comrades - Victory from Justine Puren Calverley on Vimeo.

New Balance Comrades - Sacrifice from Justine Puren Calverley on Vimeo.

FirstPencil's press office

FirstPencil is a South African production company servicing clients in both Johannesburg and Cape Town. We operate lightly and simply, giving every job the care & attention it deserves, and then some. Never compromising on production values we seek happiness in everything we do: it shows our work & in our treatments.