The commercial, shot in Cape Town, was part of an initiative where seven of the world's leading advertising and marketing agencies collaborated to produce a new multi­platform campaign, Turn on TV, on HIV/Aids prevention in support of the Global Media Aids initiative.

The agencies, which include 180 Amsterdam, Cake, Lowe Worldwide, Ogilvy, Wieden + Kennedy 12 and Y&R, have partnered with WPP and MTV Networks International to debut the campaign on World AIDS Day, 1 December 2007.

[18 Jun 2007 17:17]

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